What is Digital Marketing?

By Santhosh NatarajanDigital Marketing
What is Digital Marketing Methods of Digital Marketing use of digital marketing methods santhosh natarajan

Digital marketing is giving the platform to reach target customers through the internet such as Google, Facebook, etc., This process has multiple channels like SEO, SEM, SMM, SMO, E-mail Marketing.

Contents

Types Of Digital Marketing Channels:

  1. SEO – Search Engine Optimization.
  2. SEM – Search Engine Marketing.
  3. SMO – Social Media Optimization.
  4. SMM- Social Media Marketing.
  5. Email Marketing.
  6. Affiliate Marketing.
  7. Influencer Marketing.

1.SEO - Search Engine Marketing:

What is SEO or Definition of SEO:

SEO stands for Search Engine Optimization – The process of optimizing a website organically or without pay, to get better rank in user-related quires in web search engines.

Famous Search Engine in the World:

  • Google
  • Bing
  • Yahoo
  • Yandex
  • DuckDuckGo

SEO Methods:

  • Keyword Research
  • Meta Tag Implementation
  • H1-H6 Tag Implementation
  • Content Optimization
  • Image Optimization
  • URL Optimization
  • Schema Markup Implementation
  • Internal Linking Setup
  1. Competitor Analysis
  2. Dofollow Link Building
  3. Nofollow Link Building
  4. Link Buildings
    •  SocialBookMarking
    • Classified Ads
    • Directory Submission
    • Local Business Directory Listing
    • Article Submission
    • Blog Commenting
    • Q&A Activity
    • Document Submission
    • Image Submission
    • Social Sharing

Local SEO:

Local SEO means – the process of optimizing the websites to get rank on location(local) related search query.
For example:
Near me doctor
Near me advocate
Gift Shop in(Location name)

Local SEO Optimization Methods:

  1. Google My Business
  2. Local Link Building
    • Local Business Directories
    • Local Chamber
    • Local News Websites
    • Local Governments Sites
    • Local Business Partners Sites

E-Commerce SEO:

Optimizing online store or e-commerce site to get rank on search engines organically.

Sample E-commerce Sites:

  1. Amazon Seller
  2. Flipkart Seller
  3. WordPress + Woocommerce
  4. Magento
  5. Shopify

Technical SEO:

The coding side or technical side optimization process is called technical SEO.

Technical SEO Process:

  • UI(User Interface) & UX(User Experience) Optimization.
  • AMP – Accelerator Mobile Page Creation.
  • Schema Code Implementation.
  • Status Code Error Optimization.
  • Website Loading Speed Optimization.
  • Sitemap Generation.
  • Robots.txt File Adding. 

2.SEM - Search Engine Marketing:

Search Engine Marketing is the method of internet marketing to promoting websites on the search engine result page through paid advertising.

Google Search Engine Marketing Goal Types:

Sales Generate Ads

  • Search Ad
  • Video Ad
  • Display Ad
  • Shopping Ad

Lead Generate Ads

  • Search Ad
  • Video Ad
  • Display Ad
  • Shopping Ad

Website Traffic Ads

  • Search Ad
  • Video Ad
  • Display Ad
  • Shopping Ad

Brand Awareness & Reach Ads

  • Video Ad
  • Display Ad

Product & Brand Consideration Ads

  • Video Ad
  • Display Ad

App Promotion Ads

  • Mobile Application Install Ad

3.SMO - Social Media Optimization:

The social media optimization is process or technique is creating a brand, reach, awareness for a particular website or product through social media platforms.

Popular Social Media Platform In India:

  • Facebook
  • Instagram
  • LinkedIn
  • Youtube
  • Twitter
  • Pinterest

4.SMM- Social Media Marketing:

Social Media Marketing means the process of creating sales, brand awareness, conversation, website traffic lead generation on social media platforms through paid advertisements.

Facebook Ads Objective Types:

Facebook Ads

  • Awareness
    1. Brand Ad
    2. Reach Ad
  • Consideration
    1. Traffic
    2. Engagement
    3. App Install
    4. Video View
    5. Lead Generation
    6. Messages
  • Conversion
    1. Catalog Sales
    2. Store Visit

5.Email Marketing

Electronic or Email Marketing meaning sending a message, broadcast, offers to a potentials customer base.

Famous Email Marketing Tools:

  • Mailchimp
  • Gmail
  • Zoho mail

6.Affiliate Marketing

Affiliate marketing means promoting or encouraging other company products to get some commission base profits is called affiliate marketing.

Famous Affiliate Marketing Companies in India:

  • Amazon Associate
  • Flipkart affiliate
  • MakeMyTrip affiliate
  • Bigrock affiliate

7.Influencer Marketing

Influencer marketing means using social media platforms to promote a product or website or content by social celebrity persons.

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