1. Title Optimization:
- Use your target keyword in title, do not go more than 100 characters
- Don’t mention against the google policy for example above image title has location name aslo this against the google policy so don’t metion like that.
- Use your brandname with target keywords
2. Review Optimization:
- Create review link like above image. if you don’t have review link check your info>profile short name.
- Earn review from customers regularly.
- Review is rank factor for google my business.
- Give proper reply for all your review. even negative review also
3. Proper Business Description:
- Give proper and detailed description for your business.
- Its allow to write 750 characters so optimize all characters.
- Share about your USP(Unique Selling Point)
4. Optimize Collection(category):
- Google my business collections used to mention your product categories.
- Google suggest to create minimum two collections.
- Collection title showup in SERP page so give proper title.
- we can add mutiple product below one colleections.
5. Product showcase:
- Can showcase our product in google SERP.
- Before creating product need one collection.
- Give proper details about product we can give upto 1000 characters use all.
- Add CTA(Call To Action)buttons like phone button for each product.
6. Business Highlight:
- Google my business highlight differ from type of business.
- In my case can give only one highltght.
- For example hospital GMB allow to metion lot of highlights.
- Sample highlights – wheelchair entrance, wifi available, token system available, parking slot available etc…
7. Post utilisation:
- Google my business has 4 types. like event, update, product, offer.
- Post minimum 2 per week.
- Can’t post with out image.
- Mention CTA(Call To Action) button for every post.
- Can add 1500 character for post description.