How To Do | SEO Competitor Analysis Checklist

By Santhosh NatarajanSEO
how to do value point SEO Competitor analysis checklist

Contents

How to do Competitor Analysis in SEO - Competitor Analysis Check list

We all know that the goal of SEO is to urge to the highest of Google’s search results so you specialist in optimizing your website the maximum amount as you’ll . But what people tend to seem sometimes is that before you get to the highest , you would like to fight against 10 or more other websites who also are trying to fight for an equivalent keyword you’re targeting.

Competitor Analysis may be a good way of finding strategies your competitors use then you employ it against them or better yet, create better strategies than those. There are two situations here. First, you’re trying to urge higher rankings so you’re studying your competitors to seek out out what works for them. And second, you’re at the highest and you’d wish to increase your lead from your competitors.

Whatever your situation is, doing a competitor analysis can definitely assist you improve your existing strategies and provides your competitors headaches.

1. Choose Your Competitors

  • Check your basic information about competitors.
  • Check your competitor operating domain.
  • Check your competitor's product type and pricing strategy.
  • Check your competitor's website positive and negative.
  • Check your audience sentiment type and how your competitor's using it.

2. Deep Analysis Your Competitor

  • Find your competitor ruling audience segment
  • Check your competitor using language and local voice.
  • Check your competitor's market share and compare your market share.
  • Find your competitor's main traffic source channel.
  • Find your competitor's online advertising platform.
  • Find your competitor's content marketing method.
  • Check your competitor's (engagement)CTR value.
  • Create complete metrics document about a competitor.

3. Analysis of your competitor information:

  • Categorize your metrics into the following methods
  1. Company
  2. Product or Service
  3. Audience
  • Create a complete SWOT analysis for yourself and your competitor.
  • Use some visualizing tools to get complete information about your competitor.

4. Create a Brand and Benchmark against your competitor's

Now we going to Discuss about Technical part

You May Need Below Tools

  • Keyword Research Tool
  • On-page SEO Crawler
  • Backlinks Checker

You can use any tool in your toolbox as long as they need any of the subsequent features. But just in case you don’t have them yet, I highly recommend the subsequent tools as i exploit them personally.

  • ScreamingFrog - Famous on page analysis tool
  • KWFinder – Keyword finder tool aid us to do complete keywords research
  • LongTailPro – This to help us to find business conversion keywords
  • SEMRush – Full wide digital marketing tool, this tool allow us to check complete website analysis.
  • Ahrefs – Ahrefs provide complete details about website. we can do complete website audit.

SEO Competitor Analysis Checklist

Find out who your competitors are

Yes, you’ll be fighting against 9 to 10 other websites for the highest position or simply to urge on the primary page, but that doesn’t necessarily mean that they’re all of your competitors. Analyzing each and each URL within the search result will just be a waste of some time and energy.

To identify who your competitors are, you would like to seem at the websites that are selling an equivalent products and services that you simply have and are within the same country as you’re . These are your direct competitors and that they are presumably ranking for other keywords you’re targeting also .

It’s also important to notice that competitors may vary counting on the intent of your content and therefore the keyword you’re targeting. for instance , your article’s intent is transactional as you’re trying to sell a selected product or service except for an equivalent keyword, an informational article from Wikipedia is additionally ranking. This doesn’t mean that Wikipedia is your direct competitor since you’ve got different goals.

List down about 2 to three competitors you would like to research . it’ll take an excessive amount of time if you analyze tons at an equivalent time.

Have a fast run-through of their website

Once you’ve listed down about 2 to three competitors, you ought to take a fast check out their website. This isn’t a technical process but rather it gives you an impact of what your competitors do .

I usually just spend a couple of minutes watching my competitors’ websites. I attempt to get a pity their branding and website design. I take a glance at their landing pages and other content that they publish. This step just gives me a thought of who i’m up against and starts brooding about how I could do better.

Analyze Competitor on-page SEO

This is where we start going a touch technical. stir up your SEO crawler, you’ll use either ScreamingFrog or Netpeak Spider, crawl a competitor website and therefore the SEO crawlers will show you an enormous picture view of your competitor’s on-page SEO.

You’ll be ready to see an inventory of their title tags, headings and subheadings, meta descriptions, structured data, site structure, redirects, and more. You don’t necessarily got to export all of the info here. What you would like to try to to is note of their important pages and determine how they’re optimizing these.

Areas, where your competitors aren’t optimizing, also can be seen in their on-page SEO report during a sort of warning and errors. This now gives you a thought of what to avoid and where you’ll get a head-start.

Check competitor backlinks

Using Ahrefs, SEMrush scans for the backlinks of your competitors. this is often one among the foremost crucial steps in SEO competitor analysis because backlinks are one among the highest things which will decide who goes to the highest between you and your competitors.

Here are a number of the items that you simply could look at:

  • Their domain rating and yours. Website ratings like these aren’t considered by Google but a minimum of it gives you a thought or estimates how close or far you’re together with your competitors when it involves links and authority.
  • Check the websites they’re getting links from. it’ll offer you a thought of their link-building strategy. Are they building on directories? Are they getting links from guest posts? Are they getting mentioned on the news websites and other media websites?
  • Look at their frequently used anchor texts. they’re important ranking factors and it gives you a thought of the keywords they’re trying to rank for.
  • Find out the pages on their website that are mostly linked to. These are their top-performing pages also . Analyze their link velocity and the way many backlinks they’re gaining monthly . you would possibly got to step your link build up if they’re gaining quite you’re 
semrush backlink analysis

Find Potential link building opportunities

Once you’ve scouted their backlinks data, you’ll now use this to your advantage. you’ll use Link Intersect tools to seek out websites that are linking to your competitors but aren’t linking to you.

Do an investigation on how they were ready to get links from these websites. A guest post for instance . is that the website they got a link from accepting contributions from anyone? Then maybe you’ll contribute also . Did they get a handout published on a website? Write one also .

Remember to not waste some time and energy if there’s absolutely no thanks to replicate them like links from a business partner. Avoid replicating black hat SEO tactics also if you encounter one like paid reviews. It’s not worthwhile and that i would rather search for other opportunities.

Find out keywords they're targeting

You could use tools like SEMRush, Ahrefs to seek out out keywords that they’re ranking for and what pages are ranking for those keywords. It could offer you a thought of their content strategy.

Using the info you’ve got gathered, you’ll find keywords that you simply aren’t yet targeting and begin performing on them also . note that this doesn’t mean that you simply need to replicate their content. If anything, you ought to attempt to do better.

Check their ads and social media strategies

Now i do know that this is often about SEO competitor analysis, but checking out their ads and social media strategies also can be useful. you’d likely have an equivalent audience and if you discover the content they share on social media appealing to your audience , then you’ll use this to your advantage.

Ads on the opposite hand are often great for copywriting. Yes, ads give them access to the highest of the search results instantly but you’ll steal clicks faraway from them if you write a far better meta description.

Conclusion

Now that you undergo how to properly do an analysis of your competitors, you can now make strategies that could work you get heavenward of them or increase your move. You could truly do a lot with the information that you instrument judge analyzing your competitors and it is up to you on how you testament use these collection against them.

Ever retrieve that doing a competitor reasoning doesn’t signify that you require to find and duplicate what your competitors are doing. Instead, effort out what’s working for them and do outstrip.

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