Difference Between SEO Search Engine Optimization & SEM Search Engine Marketing Which is Better for Business

By Santhosh NatarajanDigital Marketing
difference between seo search engine optimization & sem Search engine marketing which is better

Contents

Difference between SEO & SEM

SEO(Search Engine Optimization) means optimizing our website to get better traffic and rank on search engines(Google, Bing, Yahoo, etc.) without paying money. SEM(Search Engine Marketing) means optimizing our website to get better sales, rank on the SERP(search engine result page) with spending money.

SEO (Search Engine Optimization) Business Factors:

  • Don't need to pay to get a better rank
  • SEO is a long term process to get the result
  • Prefer for low budget business people's
  • SEO result give long term benefits
  • Can't target a specific audience

SEO Optimization Factors

  • Onpage optimization
  • Offpage optimization
  • Backlinks buildings
difference between seo & sem

SEM (Search Engine Marketing) Business Factors:

  • Need to pay to get a better rank and sale
  • SEM is a short term process
  • Prefer for high budget business people's
  • SEM gives short term results
  • Can target a specific audience

SEM Optimization Factors

  • Biding
  • Budget
  • Extensions
  • Responsive design

SEO or SEM, which is better for business?

SEO & SEM both are need for online & offline business, but the requirement is to change for each business category like eCommerce, online presence, sales, online traffic, etc. so choose which one is suitable for your business requirement.

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