8 Important Google Algorithm for SEO

By Santhosh NatarajanSEO
8 Important Google Algorithm for SEO panda

Contents

1. Panda Algorithm :

Launched on Feb 24, 2011

What is the Panda Algorithm?

Panda algorithm helps to find duplicate content and low-quality content on each web page.

What Affects the Panda Algorithm?

  • Copy the content from another website
  • Write for a search engine ranking purpose only.
  • Insert the keywords repeatedly
  • Nonrelevant content

2. Penguin Algorithm

Launched on Apr 24, 2012

What is the Penguin Algorithm?

Penguin algorithm also called “Web Spam Algorithm”, Penguin algorithm helps to find spam link-building tactics on the web page.

What Affects the Penguin Algorithm?

  • Nonrelevant backlinks
  • Spam backlinks process
  • Anchor text tactics
  • Buying links for ranking

3. Hummingbird Algorithm

Launched on Aug 22, 2013

What is the Hummingbird algorithm?

Humminbird algorithm helps the search engine, to understand easily the search queries it also increases the search engine knowledge base or “knowledge graph”.

4. Pigeon Algorithm

Launched on July 24, 2014 (USA) Dec 2014 (UK, Canada, Australia)

What is the Pigeon Algorithm?

Pigeon algorithm used on local SEO or traditional local search queries SERP page. pigeon algorithm helps the search engine to perform better on local search queries.

Best Practices for Pigeon Algorithm:

  • Use the local search words on content
  • Mention the location name on the content
  • Create google my business account
  • Create a local business directory account
8 Important Google Algorithm for SEO Hummingbird Pigeon Mobile Friendly Rankbrain Possum Fred panda Penguin

5. Mobile Friendly Algorithm

Launched on Apr 21, 2015

What is the Mobile-Friendly Algorithm?

The mobile-friendly algorithm is also called us mobilegeddon. This algorithm helps the search engine to find a better mobile responsive web page on the mobile search result page.

Best Practices for Mobile-Friendly Algorithm?

  • Create the mobile responsive web page
  • Remove the unused elements
  • Don't use too large fonts
  • Don't use too many popups
  • Improve the loading speed
  • Do proper image optimization
  • Remove unused code
  • Give enough space for between the two elements

6. Rankbrain Algorithm

Launched on Oct 26, 2015

What is the Rankbrain Algorithm?

Rankbrain algorithm is connected with artificial intelligence to convert written language into binaries to understand the computer. Basically, the Rank brain algorithm brings a similar result for never-seen search quires.

7. Possum Algorithm

Launched on Sep 1, 2016

What is the Possum Algorithm?

The possum algorithm helps the search engine to give a better result for local search. before the possum algorithm, the google search gives only city limit local results only. but now the google search gives outside city results also.

8. Fred Algorithm

Launched on Mar 8, 2017

What is the Fred Algorithm?

Fred algorithm used to find the black-hat tactics to aggressive monetization. It also finds the poor user experience site, non-responsive site, poor content, too many ads site.

Best Practices for Fred algorithm?

  • Create a better user experience site
  • Don't work for monetization purpose only
  • Don't put too many ads
  • Write quality content
  • Don't do black-hat tactics
  • Create a responsive webpage

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